Content Strategist and Marketer Rashi Madavi’s Success in Time Management to Flourishing Inspiration

Rashi Madavi always pursues a better way to manage time and be more productive at work when managing multiple projects.

If you’re also a seeker of higher efficiency, read more to find out how Rashi spares no effort to paint her dream and achieve her life goals.

Tell us a little about yourself.

My name is Rashi Madavi. In India, I work as a content marketing manager and strategist for lifestyle, beauty, and fashion brands. I am 23 years old and used to study chemical engineering.

As teenagers from India, we don’t have much freedom when it comes to choosing our careers. Being an engineer or a doctor is the only option. So I chose Chemistry because it seemed like the simplest option. Chemistry was not my favorite subject, but it was simple and didn’t require math. (obviously, I was wrong about that)

In my second year of college, I was pretty sure I didn’t want to be an engineer or make a career out of it. I became very serious about my future and began experimenting with various options, ranging from criminology to law. I attempted to work with everything that piqued my interest. I tried everything. I quickly realized there is a significant difference between having a hobby and turning it into a career.

Quarantine occurred, and I had no idea what was going on. As privileged as it may sound, being isolated, away from all daily affairs and people, changed my life forever. I was away from all the commotion. With so much time on my hands, I was able to reflect on my life’s purpose. I am a driven individual.

Wandering through life without a goal was like the worst nightmare of my life. And now, I was able to sit with myself and work through it.

With my love for psychology, I got intrigued by all the sales and marketing techniques. Psychology played a huge role in making things sell. And that was the start of my journey – from reading Seth Godin, Joe Pulizzi, and Al Ries out of curiosity to becoming a freelancer.

I joined medium because it was considered a “free blog” and I needed a platform to share my own opinions and ideas on marketing, especially content marketing.

Honestly, I was not expecting any audience or even clients from my writing. I just needed an outlet. As it turned out, things come when you least expect them. I got my first 2 clients even with my follower count of less than 150!! I am still learning to be consistent on Medium and trying to put out my best content. I love to learn and I still do it every day. Life is good 🙂

What makes you think that having a hobby is different from making a career out of it?

I consider a hobby to be something you do for yourself. Something that allows you to forget about your worries and simply enjoy your own company. It’s more of personal space. A place where you are free to do whatever you want. In contrast, as a professional, the majority of your work is defined by external factors.

Sure, you can express your creativity, but you must also ensure that the person for whom you are working is satisfied. In a book, I read a thought-provoking quote that said, “It’s not necessary for you to love the work you do; rather, being passionate about it works. If Steve Jobs did what he loved the most, he would have built the best meditation center in silicon valley rather than being a tech revolutionary”.

This quote stuck with me. In my opinion, not everything you do should be monetized. Sometimes it’s good to do things just for yourself.

How do you keep yourself motivated every day?

To be completely honest, I don’t believe in motivation. Everyone requires motivation from time to time, but it does not last. Humans have a finite supply of energy and willpower. Using everything to stay motivated does not work for me.

Instead, I’ve disciplined myself. Discipline and healthy productive habits go a long way.

There comes a point when you no longer require external motivation. Without any resistance, your body knows what it is supposed to do. So, developing healthy habits and daily routines has been a game changer for me and my daily life.

How do you manage your time with multiple projects?

I am a huge proponent of organizing.

Every morning, I make a list of 5 tasks (never more than 5) that I need to complete by the end of the day. Those tasks are prioritized by me.

A to-do-list

For example, because I know I am less productive in the afternoon, I schedule tasks such as reading a brief or editing any document that requires the least amount of thinking energy in the afternoon.

High-priority tasks should be completed in the morning when my mind is clear and I have plenty of energy. This is usually how I handle multiple projects. By prioritizing tasks and completing those five tasks by the end of the day. Whatever the case may be.

Is there a good way to capture and store inspiration?

Reading, observing your surroundings, and journaling.

Personally, I enjoy reading both fiction and nonfiction. One provides practical information, while the other gives you the creative skills to put that practical information to use.

Read a great number of books

Being aware of your surroundings and what is going on around you is the best way to get new ideas and inspiration.

We have thousands of thoughts throughout the day and cannot remember them all. Making a habit of writing down your ideas and thoughts is the best way to allow your creativity to flow. It’s like filtering out all the unnecessary noise and focusing on what matters.

That’s why Effie has been so helpful in clearing my mind and filtering out the noise. It gives me a clear vision and a better understanding of things. Plus I like how minimalistic its interface is. No unnecessary distraction. Just me and my thoughts.

How do you keep having new ideas for writing?

My process of getting new ideas is pretty simple. I choose a broad concept. Then, based on that concept, I attempt to create a mind map of the issues and problems that people may encounter in relation to that concept.

Mind mapping provides a broader perspective on how different people perceive the same problem in different ways. Also, mind mapping becomes relatively simple with Effie’s minimalistic and simple design.

Writing is a creative endeavor. It must be free of distractions. Effie is built for it. A straightforward tool with a straightforward design. Plus, fantastic results!

Other than Effie, what other tools you often use to write productively?

Other than Effe the only tool I use in my writing process is Grammarly. When I write, I try to frame all my ideas in a way that will provide value to my readers. Effie takes care of my creating process and Grammarly takes care of the technical part. I try to not incorporate too many tools in the process. Let things flow.

If you’d like to know more about Rashi Madavi, make sure to check out her works on Medium for more tips on how to better your writing.